KLAS FM 89 because it was then understood made a paradigm change and moved to the market marketing of sport. The channel became famous as KLAS Sports Radio. Two decades after an alteration was made to the title to incorporate the telephone numbers and consequently became KLAS Sports FM 89. In April 2013, the Chairman was desirous of advancing on the sport market and wished to create an effect in the market. Strategies were made to ESPN the globally recognized sports authority in coverage and content. After quite short discussions, an arrangement was made with ESPN to get KLAS to become an affiliate channel. On Monday August 19, 2013 the channel started broadcasting as KLAS ESPN Sports FM 89, broadcasting the best shows on ESPN Radio; and access to their own enormous archive of sports stuff.
The vision of this KLAS ESPN Sports FM 89 would be to offer the most extensive sports policy from Jamaica, the Caribbean and around the global scene, through free to broadcast retention and through the world wide web. We do so using local content in addition to venture with global sporting services and broadcasters. We react to the requirements of their sport fans, fans, fans and the general people who crave for advice, entertainment and education. We create local conversation programmes, do reside outside broadcasts of minor and major sporting events; connect together with our global content providers to broadcast on the top events
Our intent is to produce the Caribbean’s finest and most rewarding sports radio channel, and to always benefit our employees and owners by providing strong returns in their investment. The channel has to be self-sustaining, making high excellent output using well-developed systems created for its own operations, by so doing guarantee premium excellent merchandise.